URGENSI KUALITAS PRODUK, HARGA DAN KUALITAS PELAYANAN DALAM KEPUTUSAN PEMBELIAN

Studi Pada Produk Rizza Bordir Probolinggo)

Authors

  • Mutinda Teguh Widayanto Universitas Panca Marga
  • Moh. Iskak Elly Universitas Panca Marga
  • Windy Prasetyo Universitas Panca Marga

Abstract

This research was conducted to test the urgency of Product Quality, Price and Service Quality in relation to Purchasing Decisions. This research was conducted at Rizza Embroidery, which produces fashion products, which is located in the City of Probolinggo, East Java. The method used in this research is quantitative with a causal associative approach. The population in this study were consumers of Rizza Embroidery in the period August, September and October 2020. Samples were taken using the incidental sampling method developed by Roscoe, and obtained 83 respondents. Multiple Linear Analysis is carried out using the SPSS tool to test the relationship between variables. The results showed that product quality, price and service quality had a significant effect on purchasing decisions either partially or simultaneously. Thus it can be concluded that Product Quality, Price and Service Quality have an urgency to be considered in relation to purchasing decisions.

References

Ariyanto, Nurmin & Eramaya Patilaya. 2018. Pengaruh Kualitas Produk Dan Kelengkapan Produk Terhadap Keputusan Pembelian Produk Salt N Pepper Pada Pt Mitra Busana Sentosa Bintaro. Jurnal Kreatif. ISSN: 2339-0689, e-ISSN: 2406-8616. Diakses dari http://openjournal.unpam.ac.id
Fitria, Anna. 2017. Pengaruh Bauran Pemasaran, Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Kupunya Rumah Mode. Jurnal Ilmu dan Riset Manajemen. e-ISSN : 2461-0593. Diakses dari http://eprints.ums.ac.id
Janah, Miftakul. 2017. Pengaruh Kualitas Pelayanan, Harga, Dan Promosi Terhadap Keputusan Pembelian Pada Dewi Hijab. e-ISSN : 2461-0593.
Laila, Eky Jumrotul. 2018. Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Jilbab Rabbani Di Butik Qta Ponorogo. Jurnal Pendidikan Tata Niaga (JPTN). ISSN: 2337-6708. Diakses dari https://ejournal.unesa.ac.id
Mutiawati. Dkk. 2019. Kinerja Pelayanan Angkutan Umum Jalan Raya. Yogyakarta: Deepublish.
Nasution, Hamni Fadilah. 2018. Pengaruh Kemudahan dan Harga Terhadap Keputusan Pembelian Produk Pakaian Secara Online. Jurnal Ilmu Manajemen dan Bisnis Islam. p-ISSN: 2356-492X, e-ISSN: 2549-9270. Diakses dari http://jurnal.iain-padangsidempuan.ac.id
Rangkuti, Freddy. 2018. Strategi Promosi Yang Kreatif & Analisis Kasus Integrated Marketing Communication. Jakarta: PT Gramedia Pustaka Utama.
Riyanto, Slamet & Aglis Andhita Hatmawan. 2020. Metode Riset Penelitian Kuantitatif Penelitian di Bidang Manajemen, Teknik, Pendidikan dan Eksperimen. Yogyakarta: Deepublish.
Sangadji, Etta Mamang & Sopiah. 2013. Perilaku Konsumen Pendekatan Praktis. Yogyakarta: CV Andi Offset.
Sugiyono. 2018. Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Sujarweni, V Wiratna. 2018. Metodelogi Penelitian Bisnis dan Ekonomi Pendekatan Kuantitatif. Yogyakarta: Pustakabarupress.
Sunyoto, Danang. 2015a. Dasar-dasar Manajemen Pemasaran. Yogyakarta: CAPS (Center of Academic Publishing Service).
Widayanto, Mutinda Teguh, Dedi Joko Hermawan, Junaidi, and Mohammad Natsir. 2020. “Implementasi Manajemen Strategik Dan Hubungannya Dengan Keberlangsungan (Going Concern) Usaha”. SKETSA BISNIS 7 (2), 72-83. https://doi.org/10.35891/jsb.v7i2.2306.
Tunis, Anugrah Janwar & Sopa Martina. 2016. Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Di Thesecret Factory Outlet. Pariwisata. ISSN: 2355-6587, e-ISSN: 2528-2220. Diakses dari https://ejournal.bsi.ac.id

Downloads

Published

2021-06-05

How to Cite

Widayanto, M. T., Elly, M. I., & Prasetyo, W. (2021). URGENSI KUALITAS PRODUK, HARGA DAN KUALITAS PELAYANAN DALAM KEPUTUSAN PEMBELIAN: Studi Pada Produk Rizza Bordir Probolinggo). EKONOMI BISNIS, 27(1), 485–496. Retrieved from https://ejournal.unis.ac.id/index.php/JEB/article/view/1348