• Jim Hoy Yam Universitas Islam Syekh-Yusuf


This paper is describing the challenges and opportunities faced by home base business (HBB) who are forced to follow changes in the flow of the industrial world and social life, as known Industrial Revolution 4.0 or Industry 4.0. and Social System 5.0. So the new phenomena is born and no matter how the world must take it. Basically the effects of the new phenomenon are quite surprising to HBB because they have fallen in negative mind set and worried. However, HBB is stand still and tough, since their financial burden is not large, then HBB are able to overcome the circumstances by their own strategy to survive, but the impact is low business growth. The HBB Opportunities in the change is to utilized effectively living technology to support their business, which has been exist in daily activities. Then, the challenges should be tame are increasing concern for the development of the micro and macro environment. The final conclusion of the paper is that HBB are indeed resilient and become the basic economic base of the country, because it is a large-scale business embryo and the suggestion that can be delivered is the role of the government through the promotion of cooperative institutions as a counterpart to domestic HBB.


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