SERPONG COMMUNITY MARKET DEVELOPMENT STRATEGY SOUTH TANGERANG
DOI:
https://doi.org/10.33592/empire.v1i1.1074Abstract
The purpose of this research is to formulate a community market development strategy based on local wisdom in alleviating poverty in Serpong. Research respondents were 18 officers of the people's market in Serpong. The results show that the strengths in the future are product diversity, local product uniqueness, product quality, merchandise arrangement, flexible pricing, and strategic location. Its weaknesses are the availability of a parking area, transaction processing, promotion, cooperation with the tourism industry, orderly zoning, market cleanliness, availability of public facilities, and customer service. Opportunities for the people's market in the future are the level of people's income, the rate of inflation growth, the revitalization policy of the people's market, security stability, social concern for the people's market, public appreciation, changes in people's tastes, and the adoption of information technology, while the elements
that pose a threat are the existence of modern markets. in South Tangerang and its surroundings as competitors and the population growth demographic bonus. Based on the results of the SWOT analysis, the position of the people's market business is at the basis of its development strategy, namely "Growth and Development Strategy".
Keywords: business opportunities, threats, opportunities, strengths, weaknesses, development strategies.
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