Pengaruh Kualitas Pelayanan, Kualitas Produk, Dan Sistem Harga Terhadap Kepuasan Pelanggan Pada PT. First Media Karawaci Tangerang

Abstract

The influence of service quality, product quality, and price system on customer satisfaction of PT First Media Karawaci Tangerang. Master of Management Study Program, Sheikh Yusuf Islamic University Tangerang. The purpose of this study is to determine the effect of the services that have been provided by PT Fisrt Media to customers both related to the product and the price system offered to the people of Karawaci Tangerang. This research method is descriptive method by distributing questionnaires and collecting company data needed to be processed and analyzed to arrive at a conclusion. Data processing uses statistical formulas in order to determine the magnitude of the influence between the variables. The results showed that: There was a relationship that had a positive effect on service quality on customer satisfaction of 0.717 times with a determination of 49.4%. There is a relationship that has a positive effect on product quality on customer satisfaction of 0.588 times with a determination of 39.4%. There is a relationship that has a positive effect on the price system on customer satisfaction of 0.883 times with a determination of 70.8%. There is a very significant effect simultaneously between service, product, and price on satisfaction.

 Keywords : Service, Product, Price, Satisfaction