STRATEGI USAHA MIKRO KECIL DAN MENENGAH (UMKM) DALAM MENINGKATKAN KESEJAHTERAAN MASYARAKAT DI DESA MEKARSARI KABUPATEN TANGERANG

Abstract

For business actors, MSMEs are businesses or undertakings run by individuals, households or small business entities. In general, considering that small and medium businesses have a very high involvement in the armed forces and improving people's welfare. For society. This prosperity shows that at least the community is able to meet their daily needs, such as clothing and food. The results of the observations that we have obtained among the community in Mekarsarari Village, Jambe District, show that MSME actors have difficulty in the marketing process due to their lack of recognition by the wider community. The aim of this research is to provide motivation and understanding in entrepreneurship in rural areas and to help promote MSMEs in Mekarsari Village. The methods used are training or selling products via social media, creating packaging, licensing PIRT, NIB, E-CATALOG and creating map points for MSMEs. The result of this activity is that MSME actors are able to utilize social media for promotional and marketing purposes, there are map points as markers of the existence of MSMEs in Mekarsari Village, Jambe District. It is hoped that this activity will be able to introduce products and improve the community's economy in general and specifically for MSME craftsmen.