Maduki, Dwiyan Adji PENGARUH K-POP DALAM ADAPTASI FASHION ISLAMI DAN DAKWAH DIGITAL DI KALANGAN MAHASISWA UIN SUNAN AMPEL SURABAYA

INDONESIA

Abstract

This research examines how UINSA female students adapt Islamic fashion with the influence
of Korean pop culture (K-pop), creating a modern style that still complies with religious rules.
They incorporate elements such as modern hijab and oversized sweaters, and utilize social
media to create relevant da'wah content for the younger generation. This study shows that K
pop is not just entertainment, but also has the potential to be an effective creative da'wah
medium in integrating popular culture with religious values.