PROSES PRODUKSI DAN PEMASARAN SANDAL GUNUNG LOKAL TRIGLAV YANG ADA DI DESA BATU NUNGGUL

Abstract

TRIGLAV a form of micro small medium enterprises (MSMEs) the ability and quality of Triglav
Mountain sandals has sufficient potential to be raised to become a national scale product that
does not leave its local wisdom. The purpose of this observation is first to find out related to capital
data, raw materials, labor, marketing, technology and transportation to the trigrav home industry.
In the process of observation activities, the team implemented this activity with primary data
obtained through interviews and field observations. This observation shows that the variables that
influence consumers to buy triglav mountain sandals through the shape of sandals, more varied
sandal colors and motifs, comfortable and durable designs, the quality of the materials used, the
availability of various sizes, and economical prices. The marketing strategy is to distribute
products through distributors and sell them in stores and online platforms such as Shopee, Lazada,
and Tokopedia. This observation has an impact on knowing how the production and marketing
strategies of local triglav mountain sandals in Batu Nunggul village.