THE MULTIMODAL ANALYSIS OF INDONESIAN AND SOUTH KOREAN TV DRAMA POSTERS

Abstract

TV drama posters generally differ from one cultural background to another. Ironically, there has been no study comparing TV drama posters from different cultures. Therefore, this study was intended to compare the difference of TV drama posters between Indonesia and South Korea by using multimodal discourse analysis. To meet the goal, the visual grammar by Kress and van Leeuwen was used to analyse the visual composition from representational meaning, interactive meaning, and compositional meaning. Therefore, the comparison of the TV drama posters for both countries has been interpreted first through visual grammar. In describing the findings, descriptive qualitative was used. There were six posters used for this analysis, three Indonesian posters and three Korean posters. As a result, the study revealed that there are two differences. The differences are size of frame and narrative visual processes. On the other hand, the similarities are on modalities, framing, and point of view features.